Standardized OTC labels could minimize line extension confusion -- APhA.

This article was originally published in The Tan Sheet

09 Oct 1995
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The Tan Sheet

Executive Summary

STANDARDIZED OTC LABEL COULD HELP TO ELIMINATE LINE EXTENSION CONFUSION, American Pharmaceutical Association (APhA) Board of Trustees member Janet Engle maintained at a Sept. 29 FDA public hearing on OTC labeling. Consumers may "assume that a consistent brand name on an over-the-counter drug product refers to consistent active ingredients," which is not always true "given the trend toward over-the-counter brand name line extensions," Engle said.

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OTC Drugs

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Standardized OTC labels could minimize line extension confusion -- APhA.

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