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Consumer OTC Drugs

Standardized OTC labels could minimize line extension confusion -- APhA.

This article was originally published in The Tan Sheet

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Executive Summary

STANDARDIZED OTC LABEL COULD HELP TO ELIMINATE LINE EXTENSION CONFUSION, American Pharmaceutical Association (APhA) Board of Trustees member Janet Engle maintained at a Sept. 29 FDA public hearing on OTC labeling. Consumers may "assume that a consistent brand name on an over-the-counter drug product refers to consistent active ingredients," which is not always true "given the trend toward over-the-counter brand name line extensions," Engle said.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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