C.B. Fleet charging SmithKline Beecham with false advertising for Massengill.
This article was originally published in The Tan Sheet
SMITHKLINE BEECHAM HALTING MASSENGILL COMPARATIVE CLAIM to Summer's Eve while a false advertising suit filed by C.B. Fleet is pending. U.S. District Court Judge James Turk has decided against a preliminary injunction barring SmithKline's use of a claim comparing the douche brands. However, he "directed that the reference to Summer's Eve be removed in one frame of the commercial," SmithKline said in an Oct. 6 statement.
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