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SmithKline to offer "Committed Quitters" telecounseling program with OTC Nicorette.

This article was originally published in The Tan Sheet

Executive Summary

SMITHKLINE BEECHAM TO OFFER "COMMITTED QUITTERS" TELECOUNSELING PROGRAM to support consumers attempting to quit smoking with OTC Nicorette, SmithKline Beecham Consumer Healthcare President Jack Ziegler reported at the Sept. 28 meeting of FDA's Nonprescription Drugs and Drug Abuse Advisory Committees. "We know that counseling improves success rate," Ziegler explained, "however...very few people actually enroll in a counseling program....We set out to determine what we could do from a program point of view to provide behavioral assistance to individuals who purchase Nicorette to quit."
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