Bulleted label format superiority suggested by OTC Rogaine label comprehension study..
This article was originally published in The Tan Sheet
Executive Summary
OTC ROGAINE LABEL COMPREHENSION STUDY SUPPORTS BULLETED FORMAT, Upjohn's Marketing Research Director Stuart Rose reported at a Sept. 29 FDA public hearing on OTC labeling in Rockville, Md. The mall-intercept study, which enrolled 389 consumers, indicated that "a bulleted text format is better at communicating the efficacy expectations component of the label versus a prose format," particularly to men, Rose said.
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