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In Brief: Tagamet HB

This article was originally published in The Tan Sheet

Executive Summary

Tagamet HB: SmithKline's new OTC H2 antagonist captured an 18.6% share of the U.S. stomach remedies market the week ending Sept. 2, its third week on the market, CEO Jan Leschly told the Bear Stearns Health Care Conference in New York City on Sept. 21. J&J/Merck's Pepcid AC, which was introduced in June, held an 18.3% share the same week, according to Leschly. The overall stomach remedies market has been growing at an average rate of over 20% since the Pepcid AC launch, and the growth has accelerated with the entrance of Tagamet HB. The market grew 49% the week ending Sept. 2 and 61% the following week, SmithKline said...





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