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Bristol-Myers Squibb teams up with Paramount for on-line promotions this fall.

This article was originally published in The Tan Sheet

Executive Summary

BRISTOL-MYERS SQUIBB ON-LINE PRODUCT PROGRAMMING TO KICK-OFF THIS FALL under an agreement with Paramount Television's newly-formed Paramount Digital Entertainment unit. Bristol-Myers Squibb is the first company to enter into an agreement with PDE, which Paramount says "will channel the creative resources of Paramount's motion picture and television groups into the development of original interactive, multi-media, on-line content for Paramount and its advertising partners."
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