In Brief: Cepacol
This article was originally published in The Tan Sheet
Executive Summary
Cepacol: J.B. Williams says it plans to devote $4.5 mil. to support advertising and promotions of a revamped Cepacol sore throat line. The radio, consumer print and professional journal ads will highlight a newly launched maximum strength Sore Throat Spray in menthol and cherry flavors, and a reformulated Cepacol lozenge line that includes maximum-strength (benzocaine/menthol) and regular-strength (menthol-only) lozenges in mint and cherry flavors...