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In Brief: Nature's Life

This article was originally published in The Tan Sheet

Executive Summary

Nature's Life: Ships two new products on July 31 -- i care lutein antioxidant caplets and i sight bilberry antioxidant caplets. The two products are touted as "nutrition for the eyes." The company is pricing a 30-cap bottle of i care, which contains lutein, beta carotene, zeaxanthin, zinc and copper, at $9.99 retail while 60 caplets will sell for $17.95. i sight, which contains bilberry and vitamins C, E, B3 and B2 will carry a suggested retail price of $19.95 for 30 caplets and $37.95 for 60 caplets...
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