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Physician-targeted marketing by dietary supplement firms urged by consultant.

This article was originally published in The Tan Sheet

Executive Summary

PHYSICIAN-TARGETED MARKETING BY DIETARY SUPPLEMENT FIRMS ENCOURAGED by Constance Geiger of the Salt Lake City consulting firm, Geiger and Associates. Speaking at a July 12 session of the Nutracon '95 conference in Las Vegas, Geiger pointed out that only 15% of patients following dietary advice from doctors use dietary supplements, but 41% of people who are not on physician-guided diets use supplements. "Therefore, if you want to increase supplement use, you'll want to inform physicians of the benefits of your products for their patients," she said.
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