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OTC use for acute illnesses in lieu of Rxs being promoted under PBM project.

This article was originally published in The Tan Sheet

Executive Summary

OTC DRUG USE FOR ACUTE ILLNESSES BEING PROMOTED BY PRESCRIPTION SOLUTIONS, a pharmacy benefits manager, in a six-month pilot project involving 29,000 enrollees in PacifiCare's Secure Horizons Medicare health maintenance organization. The Prescription Solutions project is intended "to increase the utilization of anti-inflammatory and allergy OTC medications" by patients treated by physicians at two California multi-specialty medical clinics that contract with Prescription Solutions.





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