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In Brief: Midol

This article was originally published in The Tan Sheet

Executive Summary

Midol: Bayer promoting the line of OTC menstrual analgesics through a June 25 FSI offering a 50 [cents]-off coupon for any Midol product (12-count or larger) and listing a toll-free number to call for recordings of physicians' advice on ways to reduce monthly discomfort. The three recordings available address the "Multiple Symptoms of Menstruation," "PMS and its Causes," and "Teen Menstrual Concerns." The Midol telephone lines will be operational 24 hours daily through July 25...
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