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Panadol $50 mil. ad account goes to Ogilvy & Mather following SmithKline agency review.

This article was originally published in The Tan Sheet

Executive Summary

PANADOL $50 MIL. AD ACCOUNT ASSIGNED TO OGILVY & MATHER from BBDO, SmithKline Beecham announced June 27. BBDO dropped the big analgesic account earlier this month by "mutual agreement," resolving a standing conflict of interest, SmithKline said. O&M is one of SmithKline's two major global OTC product advertising agencies and has handled the company's Tagamet 100 brand in the U.K.
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