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In Brief: Advil/Gyne-Lotrimin promotion

This article was originally published in The Tan Sheet

Executive Summary

Advil/Gyne-Lotrimin promotion: Whitehall-Robins is offering eight-count samples of Advil and a 50 [cents]-off coupon on-pack with Schering-Plough's Gyne-Lotrimin vaginal yeast products in an attempt to strengthen Advil's link to women for use in relieving menstrual cramps. Approximately 500,000 packages were prepared; the promotion is entering stores now and will run through June and July. Separately, "Flexible Fitness: The Arthritis Workout," co-sponsored by the Advil Forum on Health Education and the National Council on the Aging, continues to promote the benefits of exercise to older adults with mild osteoarthritis. The campaign, featuring a brochure, video and exercise calendar, was distributed to senior centers nationwide beginning last fall...
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