Advil sales rise 9% to $438.4 mil. in 1994 -- AHP "Fact Book".
This article was originally published in The Tan Sheet
ADVIL SALES RISE 9% TO $438.4 MIL. IN 1994, according to figures released in the American Home Products 1995 "Fact Book." AHP noted in its annual report for the year that sales growth for Advil "outpaced all established competitors in the expanding U.S. category despite pressure" from Procter-Syntex' Aleve. The 1994 gain for Advil follows a 16% increase in 1993 following aggressive promotion to counter the threat posed by the Aleve launch.
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