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In Brief: Chattem

This article was originally published in The Tan Sheet

Executive Summary

Chattem: Shipping Chill Stick Pain Reliever in July as part of its Icy Hot line of topical analgesics. Chill Stick will contain the same ingredient as other Icy Hot products, menthol salicylate, but will be in stick form. Packaging will feature a sticker that urges consumers to "Try it Refrigerated" for "enhanced relief." TV ads slated to begin a few months after distribution will advise: "For a cool you can't match, chill it," and to use the stick "when you can't stop for pain." Ads also will feature the Icy Hot tagline "Icy to dull the pain, hot to relax it away"...
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