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In Brief: Leiner

This article was originally published in The Tan Sheet

Executive Summary

Leiner: Introducing to drug, food and mass merchandise outlets Active Formula, Women's Formula and Dieter's Formula multivitamin products as well as Cranberry Concentrate, Oil of Evening Primrose, Coenzyme Q10, Aloe Vera, Zinc Picolinate and Sugarless Bee Pollen. The products will be supported by a national print and radio campaign that will begin in September and are currently being promoted via coupons, rebates, and floor stands bearing informational brochures...
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