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Abbott Pedialyte ad comparison to Gatorade substantiated, NAD concludes.

This article was originally published in The Tan Sheet

Executive Summary

ABBOTT PEDIALYTE AD COMPARISON TO GATORADE SUBSTANTIATED, the National Advertising Division of the Council of Better Business Bureaus concluded in a recent case report. NAD reviewed print and television advertising for Abbott's Pedialyte Oral Electrolyte Solution that stated that the product offers the "best" way to help prevent dehydration from diarrhea in young children and that Gatorade and fruit juices are not the best way. The advertising was brought to NAD's attention by Quaker Oats, marketer of Gatorade sports drinks.
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