In Brief: Miles/Bayer Consumer
This article was originally published in The Tan Sheet
Executive Summary
Miles/Bayer Consumer: Awards advertising account for the Midol brand to Chicago, Ill.-based Tatham EURO RSCG. The account for Phillips' Milk of Magnesia was assigned to New York-based McCann Erickson, which also handles the Alka-Seltzer account. Previously, New York-based Ammirati & Puris/Lintas was responsible for the Midol and Phillips' brands ("The Tan Sheet" Jan. 16, p. 4). Tatham has handled Miles' accounts since 1969 for various brands including One-A-Day, Flintstones, Bactine, and Mycelex-7...
Miles/Bayer Consumer: Awards advertising account for the Midol brand to Chicago, Ill.-based Tatham EURO RSCG. The account for Phillips' Milk of Magnesia was assigned to New York-based McCann Erickson, which also handles the Alka-Seltzer account. Previously, New York-based Ammirati & Puris/Lintas was responsible for the Midol and Phillips' brands ("The Tan Sheet" Jan. 16, p. 4). Tatham has handled Miles' accounts since 1969 for various brands including One-A-Day, Flintstones, Bactine, and Mycelex-7.... |