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Consumer OTC Drugs

Warner Wellcome consumer ad campaign for Zantac 75 in U.K. begins Feb. 27.

This article was originally published in The Tan Sheet

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Executive Summary

WARNER WELLCOME CONSUMER AD CAMPAIGN FOR ZANTAC 75 IN U.K. is scheduled to begin Feb. 27 with a national print campaign. The campaign will be followed by national television and "women's press" advertising throughout the year, according to the company. Warner Wellcome highlighted the phrase, "helps put you in control," in Jan. 25 press materials describing ad plans for the British launch of its nonprescription Zantac (ranitidine) 75 mg for dyspepsia.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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