In Brief: Procter & Gamble
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble: Hires Grey Advertising to head the company's efforts to "identify and develop new media content and partnerships" as P&G considers opportunities on the information superhighway. Grey's role, P&G said, is to develop product messages considering new technological formats for communication and entertainment. Grey's efforts will focus on all consumer brands...