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In Brief: Tylenol ads

This article was originally published in The Tan Sheet

Executive Summary

Tylenol ads: McNeil is running a television ad campaign in response to a study in the Dec. 22 issue of the New England Journal of Medicine, which found an increased risk of kidney disease among medium to heavy users of acetaminophen ("The Tan Sheet" Jan. 2, p. 7). Two spots feature female spokespersons of different ages telling viewers that their doctors recommend Tylenol and it is the brand they trust. The length of the campaign, which began Dec. 31, will depend on the results of consumer research, the company said. Saatchi & Saatchi is handling the ad campaign...
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