In Brief: Chain drug store study
This article was originally published in The Tan Sheet
Executive Summary
Chain drug store study: Nielsen North America, Marketing Resources Corp., Thrift Drug, and the National Association of Chain Drug Stores announce the launch of the "Thrift Drug Super Study," which is expected to provide "benchmarking information" on assortment, replenishment, marketing, merchandising and profitability of consumer products within chain drug stores. The study, which will span five quarters at Thrift Drug stores in the Pittsburgh area, will consider category management, productivity of special displays, new product launches and private-label positioning. IMS America is expected to provide information on Rx drug sales and the "interactive effects" with sales of OTCs as part of the study...
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