Breath Asure agrees to modify breath freshener ad claims at NAD's request.
This article was originally published in The Tan Sheet
Executive Summary
BREATH ASURE, INC. AGREES TO MODIFY BREATHASURE ADVERTISING in the future to "more clearly reflect the data and conclusions" of its consumer study conducted by the company at the request of the National Advertising Division of the Council for Better Business Bureaus. According to a recent NAD "case report," Breath Asure said it also would change future print ads for its BreathAsure breath freshening capsules to "articulate the professional status of any experts utilized and require their endorsements to meet the reasonable conclusions of existing scientific data and sponsored studies."
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning