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Breath Asure agrees to modify breath freshener ad claims at NAD's request.

This article was originally published in The Tan Sheet

Executive Summary

BREATH ASURE, INC. AGREES TO MODIFY BREATHASURE ADVERTISING in the future to "more clearly reflect the data and conclusions" of its consumer study conducted by the company at the request of the National Advertising Division of the Council for Better Business Bureaus. According to a recent NAD "case report," Breath Asure said it also would change future print ads for its BreathAsure breath freshening capsules to "articulate the professional status of any experts utilized and require their endorsements to meet the reasonable conclusions of existing scientific data and sponsored studies."

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