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COLGATE BAKING SODA & PEROXIDE WITH TARTAR CONTROL TOOTHPASTE

This article was originally published in The Tan Sheet

Executive Summary

COLGATE BAKING SODA & PEROXIDE WITH TARTAR CONTROL TOOTHPASTE will be offered "at a price equal to the base Colgate toothpaste," Colgate-Palmolive said. Slated for introduction in February, the product will be the company's first entry into the baking soda and peroxide dentifrice segment. The product "capitalizes" on the category by "offering consumers value-added benefits within a familiar brand equity," the company stated.
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