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HALL LABS LAUNCHING HEALTH ESSENTIALS VEGETABLE PHYTOCHEMICALS LINE

This article was originally published in The Tan Sheet

Executive Summary

HALL LABS LAUNCHING HEALTH ESSENTIALS VEGETABLE PHYTOCHEMICALS LINE initially through the Thrifty PayLess chain, will shipments scheduled to begin in early 1995. The company plans to expand distribution of the eight-product line to other retailers in the future. The launch will be supported with point-of-purchase materials as well as consumer and trade-directed advertising, the company said.
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