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Warner Wellcome's Sinutab Non-Drying

This article was originally published in The Tan Sheet

Executive Summary

J. Walter Thompson, New York, begins seven-week television advertising campaign that will run through the end of the year supporting the launch of Sinutab Non- Drying with the tagline "Clears You Up, Won't Dry You Out." Warner Wellcome, which launched the product nationwide in July and began advertising in late September, said there are several ongoing "high value" coupon efforts that also are promoting Sinutab Non- Drying

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