NutraMax
This article was originally published in The Tan Sheet
Executive Summary
To introduce in January 1995 a High-Calorie Liquid Nutrition product that compares to Ross' Ensure Plus. The lactose-free nutritional supplement will come in vanilla, chocolate, and strawberry flavors and has approximately 360 calories per eight-ounce serving. The line will be available under the NutraMax Plus control brand and for private-label customers. Near the end of 1994, NutraMax will start shipping "natural herb cough drops" similar to Ricola. The company will offer a 32-bonus-count promotion during the product launch and a 21-count SKU thereafter