EFIDAC 24 CHLORPHENIRAMINE INTRODUCTORY TV ADS
This article was originally published in The Tan Sheet
EFIDAC 24 CHLORPHENIRAMINE INTRODUCTORY TV ADS are scheduled to break in April 1995, according to Ciba Consumer Pharmaceuticals. Shipments of the new 24-hour OTC antihistamine will begin at the end of March in anticipation of the spring 1995 allergy season. Efidac 24 Chlorpheniramine will be marketed by Ciba Consumer under a licensing agreement with Alza, which developed the product using its OROS controlled-release technology.
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