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P&G ALEVE DURATION-OF-ACTION DATA "NOT INCONSISTENT" WITH AD CLAIMS

This article was originally published in The Tan Sheet

Executive Summary

P&G ALEVE DURATION-OF-ACTION DATA "NOT INCONSISTENT" WITH AD CLAIMS, the National Advertising Division of the Council for Better Business Bureaus determined in a Nov. 10 case report. Procter & Gamble's clinical evidence supports claims that "Aleve's analgesic effect will last longer than Tylenol and has a tendency to last longer than ibuprofen," NAD said.
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