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ALEVE STOMACH UPSET CLAIMS VERSUS ASPIRIN QUESTIONED BY NAD

This article was originally published in The Tan Sheet

Executive Summary

ALEVE STOMACH UPSET CLAIMS VERSUS ASPIRIN QUESTIONED BY NAD in a Nov. 10 case report. The National Advertising Board of the Council of Better Business Bureaus determined that the "coexistence" of two claims -- "when...aspirin upsets your stomach...try Aleve" and "Aleve is gentler to your stomach lining than aspirin" -- in Procter & Gamble's television ads for the product "could lead to the inference that Aleve causes no stomach upset, which is not true." NAD's review of P&G's Aleve advertising was prompted by Sterling Winthrop, manufacturer of the Bayer aspirin line.
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