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DOAK DERMATOLOGICS LAUNCHING FIRST AHA PRODUCTS WITH FORMULA 405 ALPHA

This article was originally published in The Tan Sheet

Executive Summary

DOAK DERMATOLOGICS LAUNCHING FIRST AHA PRODUCTS WITH FORMULA 405 ALPHA dermatologic line, which will debut by Nov. 17 in drug stores in the metropolitan New York and Tulsa, Okla. areas, the Bradley Pharmaceutical subsidiary announced. The five-SKU line will be on counter in stores including Genovese, Medex, The Love Stores and Cosmetics Plus. Doak plans to expand distribution nationally following the initial launch period, it said. The formula 405 Alpha brand is an extension to the original formula 405 line of skin care products, which have been available for over 60 years, Fairfield, N.J.-based Bradley said.

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