ALKA-SELTZER PLUS "NOTHING RUSHES RELIEF" COMPARISON CLAIM TO PILLS
This article was originally published in The Tan Sheet
ALKA-SELTZER PLUS "NOTHING RUSHES RELIEF" COMPARISON CLAIM TO PILLS found acceptable by the National Advertising Review Board of the Council of Better Business Bureaus following an appeal of the National AdvertiSing Division's July decision on the claim. Released Oct. 3, NARB's report examined four Alka-Seltzer commercials that mention cold tablets or capsules and concluded that Miles' tag line, "Nothing rushes relief like Alka-Seltzer Plus," is not a "superiority in speed of relief" claim but rather a mechanism-of-action claim.
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