Sterling
This article was originally published in The Tan Sheet
Executive Summary
Shipping Midol PMS Maximum Strength Multi-Symptom in gelcap form in October. The gelcaps will be supported with TV ads that also tout other Midol products. An FSI is planned for March in conjunction with the National Easter Seals Organization that will offer 40 mil. 60 " coupons for Midol PMS Gelcaps and 40 mil. 40 " coupons for any Midol product. Another national FSI in June 1995 will drop 40 mil. 40 " coupons for any Midol item. Midol PMS Gelcaps will be available in 12- and 24-count sizes at suggested retail prices of $3.29-3.89 and $4.99-5.99, respectively
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning