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This article was originally published in The Tan Sheet

Executive Summary

Shipping Midol PMS Maximum Strength Multi-Symptom in gelcap form in October. The gelcaps will be supported with TV ads that also tout other Midol products. An FSI is planned for March in conjunction with the National Easter Seals Organization that will offer 40 mil. 60 " coupons for Midol PMS Gelcaps and 40 mil. 40 " coupons for any Midol product. Another national FSI in June 1995 will drop 40 mil. 40 " coupons for any Midol item. Midol PMS Gelcaps will be available in 12- and 24-count sizes at suggested retail prices of $3.29-3.89 and $4.99-5.99, respectively

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