Thursday Plantation
This article was originally published in The Tan Sheet
Executive Summary
Begins shipping seven new Tea Tree Oil products beginning Aug. 15. Tea Tree dental floss, lozenges, lip balms and cinnamon mouthwash will be supported by a $250,000 1994 ad budget. Ads will be handled by Santa Barbara, Calif.-based Mirquee Design and will include nationwide spots in regional newspapers, TV, trade and consumer publications. The company will use shelf talkers, usage fliers, posters, floor and counter displays including "eight-inch high kangaroos" for in-store promotion, in addition to a "Discover Australia" raffle promotion. Suggested retail prices are $3.99 for 50 yards of Tea Tree Dental Floss, $1.99 for Chap-Mate mint and original flavors, $2.99 for Lip-Clear, $4.99 for a six-ounce bottle of Alcohol Free Oil of Molalouca Tea Tree Cinnamon Mouthwash, and $5.99 for 30-count bottles of Tea Tree Oil Lozenges in chlorophyll or cherry flavors
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