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Houston International

This article was originally published in The Tan Sheet

Executive Summary

Begins shipping HerbalPathic Entra herb capsule line on Aug. 3. The firm plans to add to the line, which includes both liquid herbal extracts and single herb capsules, about every two months. Echinacoa 400 mg, Garlic 350 mg, Ginseng 400 mg, Ginkgo Biloba 60 mg and Kudzu 550 mg will be supported by print ads in health-oriented consumer and trade media, as well as point-of-purchase promos such as booklets and bag-stuffers emphasizing the "extra" theme. Echinacea retails for $1 2.30, Garlic for $12.95, Ginkgo Biloba for $24.95, Ginsong for $18.95 and Kudzu for $18.45. Each unit contains 110 capsules





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