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Consumer OTC Drugs

Vicks

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

Procter & Gamble introduces Vicks Chloraseptic cough drops in bags of 25. The drops are available in three flavors: cherry, menthol and eucalyptus. P&G expects to support the line extension with TV and print ads starting in September and continuing through February/March. As part of the launch, free drops will be attached to other P&G cough/cold products
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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