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PRIVATE-LABEL MICONAZOLE AND CLOTRIMAZOLE PRODUCTS HOLD 7.2% SHARE

This article was originally published in The Tan Sheet

Executive Summary

PRIVATE-LABEL MICONAZOLE AND CLOTRIMAZOLE PRODUCTS HOLD 7.2% SHARE of the feminine yeast infection treatment category in food and drug stores combined in the first quarter of 1994, according to a recent report by Information Resources' subsidiary Towne- Oller. The 7.2% share is more than triple the 2% share held by private-label miconazole and clotrimazole products in 1993, when such products first entered the market.

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