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SmithKline Beecham

This article was originally published in The Tan Sheet

Executive Summary

Introduces Sucrets four-hour throat lozenge formula in wild cherry and menthol eucalyptus flavors on July 25. Available only in 20- count bags, the longer-lasting formula contains 15 mg dextromethorphan. The company expects to support the line extension with $6 mil. in advertising. SKB also has repackaged its regular formula Sucrets, trading in the original 24-count tin box for an 18-count plastic box that will be available on shelves in September. The lozenges will be packaged in blister packs instead of individually wrapped in foil. SKB plans to spend another $6 mil in advertising for the repackaged product
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