J&J's TYLENOL DEFENSIVE STRATEGY TO COUNTER ALEVE
This article was originally published in The Tan Sheet
Executive Summary
J&J's TYLENOL DEFENSIVE STRATEGY TO COUNTER ALEVE includes a TV ad associating naproxen sodium with NSAID-related stomach upset. The ad, which began airing July 5, states that "to some degree, every one of these [NSAIDs], including the latest one with naproxen sodium, can cause the side effect of stomach irritation....Tylenol is definitely gentler for your stomach." New York City-based Saatchi & Saatchi developed the ad.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning