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P&G ALEVE TV ADS TARGET TYLENOL, ADVIL

This article was originally published in The Tan Sheet

Executive Summary

P&G ALEVE TV ADS TARGET TYLENOL, ADVIL in a series of four 30- second and four 45-second spots introducing the OTC version of the naproxen sodium pain reliever, The eight-commercial advertising campaign broke the week of July 4. New York City-based D'Arcy, Masius, Benton & Bowles developed the campaign.
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