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Ross Labs

This article was originally published in The Tan Sheet

Executive Summary

Plans to begin shipping in August a new line of its Ensure medical nutritional that is higher in protein and lower in saturated fat than the original product, the company said. The new line is available in four flavors consistent with the original product: banana, chocolate royal, wild berry and vanilla supreme. Ross said it plans to support the new line with national radio, TV and print ads covering the entire brand

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