Pepto-Bismol caplets
This article was originally published in The Tan Sheet
Executive Summary
Advertising for Pepto-Bismol line extension will begin on July 18 with a multimillion-dollar national print and TV campaign handled by Leo Burnett, Chicago that will focus specifically on the caplets. Procter & Gamble began shipping the caplets in early June at a suggested retail price of $2.99 for a 24-count package and $3.99 for 40 caplets
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning