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W.F. Young

This article was originally published in The Tan Sheet

Executive Summary

Launches Absorbine athlete's foot spray powder to the trade and will begin shipping to retail outlets in September. Containing 2% miconazole, the spray powder will be priced 15-20% lower than other national brands with miconazole, the company said. Print ads for the product will appear in household and sports magazines early in 1995. A national radio ad campaign broadcasting 100 spots per week in all major markets will support the product launch. Philadelphia-based ad agency Ardent Group handles the account

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