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Miles

This article was originally published in The Tan Sheet

Executive Summary

Repackages Alka-Mints chewable antacid product in a 150-count bottle for national distribution beginning in October. The company said it plans to support the new packaging for three months following the launch with a national TV ad campaign. Separately, Miles' diagnostic division expects its Glucometer Encore blood glucose monitor to reach retail shelves by the beginning of July. The company said it will support the OTC test with trade advertising and promotional couponing including a $25 trade-in offer and a $30 cash rebate. Retail price of the product will be approximately $38-$45

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