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COMBE SCALPICIN ADS WILL BE MODIFIED

This article was originally published in The Tan Sheet

Executive Summary

COMBE SCALPICIN ADS WILL BE MODIFIED in deference to a decision by the National Advertising Division of the Council of Better Business Bureaus, NAD announced June 17. NAD recommended that Combe's television ads for Scalpicin Anti-Itch Liquid be altered to remove the "potentially confusing" references to treatment for dandruff and "clarify the distinct inflammation/irritation itch condition for which the product is formulated." Combe is planning textual changes to the ad to remove some of the dandruff treatment references.
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