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NEUTROGENA HEALTHY SCALP ANTI-DANDRUFF SHAMPOO

This article was originally published in The Tan Sheet

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Executive Summary

NEUTROGENA HEALTHY SCALP ANTI-DANDRUFF SHAMPOO will begin shipping in July and will be sold along- side Neutrogena's regular shampoos rather than next to its therapeutic dandruff shampoos. The firm's therapeutic products are T/Gel Therapeutic Shampoo in regular and extra strength formulas with coal tar extract for the treatment of psoriasis, seborrheic dermatitis and dandruff and T/Sal with 2% salicylic acid for psoriasis and seborrheic dermatitis. Healthy Scalp contains 1.8% salicylic acid. Neutrogena also markets Neutrogena Shampoo and Neutrogena Shampoo for permed or color-treated hair. Healthy Scalp is priced at a suggested $6.99 for a six-Ounce bottle and $4.99 for a three-ounce tube.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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