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Rexall Sundown

This article was originally published in The Tan Sheet

Executive Summary

Begins shipping Fortified Chromium Piccolinate to drug stores, food stores and mass merchandisers under the Sundown label during the week of June 13. In May, Rexall Sundown launched Ginstamina, a ginseng supplement, which the firm says has 50% more ginseng extract than the leading brand. Both new products are being supported with in-store displays and shelf-talkers
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