PROCTER & GAMBLE SPENDING $100 MIL. IN 1994 TO LAUNCH ALEVE
This article was originally published in The Tan Sheet
Executive Summary
PROCTER & GAMBLE SPENDING $100 MIL. IN 1994 TO LAUNCH ALEVE, the nonprescription version of the pain reliever naproxen sodium, P&G Health Care Products President Thomas Moore said at a May 16 press conference in New York announcing the consumer launch of the product. The spending estimate includes consumer print and television ads, professional advertising, marketing, detailing, patient education and promotion, P&G said.