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PRIVATE-LABEL VITAMINS CAPTURE TWO-THIRDS OF MASS MERCHANDISER UNIT SHARE

This article was originally published in The Tan Sheet

Executive Summary

PRIVATE-LABEL VITAMINS CAPTURE TWO-THIRDS OF MASS MERCHANDISER UNIT SHARE in 1993, according to the Private Label Manufacturers Association's recently released 1994 Private Label Industry Yearbook. Based on sales data compiled by Information Resources Inc., the yearbook shows that private-label products accounted for 68% of vitamin unit sales in mass merchandiser outlets, up 17 share points from the previous year.
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