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NDMA $1 MIL. PUBLIC EDUCATION MAGAZINE INSERTS

This article was originally published in The Tan Sheet

Executive Summary

NDMA $1 MIL. PUBLIC EDUCATION MAGAZINE INSERTS will begin this autumn in Reader's Digest. The program is expected to involve a series of "at least two" consumer education inserts that will be placed in periodicals including American Health and New Choices during 1994-1995. The eight-page inserts are expected to reach 6.5 mil. people with each publication date.
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